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A Chipotle original comedy series that explores the outrageously twisted and utterly unsustainable world of industrial agriculture.

Episode 4: Ends Meat

Things just got real. Zach shows his cards. Chip languishes in a cell. Mick and Buck are in celebration mode. With the stakes higher than ever, Sophia has to decide what she really stands for.

Chip and his supporters hardly have the resources of their opponents. If Animoil succeeds in stamping out the Sustainable Family Farming Association, what does the community lose?

Episode 3: Raising the Steaks

Chip manages to convince Sophia to visit his farm, where they continue their dialogue. As the Sustainable Family Farming Association struggles to keep up the fight, things take a dramatic turn when Chip is invited to the Megafarm, a mysterious and massive factory farm.
The animals at Chip’s farm seem to thrive without the use of antibiotics. Why do factory farms rely on them?

Episode 2: Passing the Buck

Chip appears on a morning show and mounts a petition for a Senate hearing on PetroPellet. But he’s up against a full IFIB offensive. Sophia and Chip meet for drinks and a battle of wits, but their night out may have consequences for both of them. She says sustainable farming can’t feed the world’s population. He says there are hidden costs to industrial farming. Who’s right?

Episode 1: Oiling the Food Chain

The PetroPellet is born. Animoil’s newly engineered product promises to increase food supply while decreasing dependence on foreign oil. But before the champagne is uncorked, an unfortunate viral video sends Animoil and the Industrial Food Image Bureau into major damage control mode. Ready to make an impression on her first day, Sophia volunteers to go after the man responsible for distributing the video. The way Animoil and IFIB see it, who cares what cows are eating if it helps feed more people at a lower cost? And what does oil have to do with all of it?

Trailer

Industrial agriculture giant Animoil thinks it has the solution to feeding the world—and its own interests. But when activist Chip Randolph sets out to expose what happens before the meat gets butchered and the products hit the shelves, things get messy, literally. Watch the trailer for “Farmed and Dangerous.”

GET UPDATES
Find out when new episodes become available.

Ray Wise as Buck

Buck is the head of IFIB, where he represents major industrial food production companies like Animoil. It’s a tough job, but this gun-collecting businessman with a megawatt smile is the king of making his clients’ troubles disappear.

HEAR MORE FROM Buck

Karynn Moore as Sophia

Sophia is an ambitious young woman and brand new employee of IFIB. Confident, collected, and very good at getting what she wants, this PR whiz turns heads and keeps everyone guessing.

John Sloan as Chip

Chip leads the small but dedicated Sustainable Family Farming Association. As David to industrial food’s Goliath, he knows grassroots publicity tricks and exactly how much charm to apply to help his cause.

Eric Pierpoint as Mick

Mick runs Animoil, a major player in American food production. When he isn’t overseeing morally ambiguous attempts to engineer cheaper food and higher profits, he’s grilling up a storm with Buck and family.

Nick Clifford as Zack

Zack works at Animoil with his father Mick, where he’s swiftly making a name for himself. Like Mick, he’s a force to be reckoned with. He’s also Sophia’s boyfriend, and protective of her, to say the least.

Our original series features original music from up-and-coming singer Rae and various artists. Listen to and watch the video for “All About Me,” the song that plays a key role in the plot of “Farmed and Dangerous.”
Download the full "Farmed and Dangerous" soundtrack

A portion of the proceeds from song downloads go to the Chipotle Cultivate Foundation.

Take a behind the scenes look at the making of the show, produced by Chipotle and Piro, as the directors, producers, and cast talk about how the show’s themes help to promote Chipotle’s Food With Integrity mission.

So why did we make “Farmed and Dangerous”? It’s not every day that a restaurant produces an original series. The answer comes down to the fact that at Chipotle, we’re dedicated to raising awareness about alternatives to factory farming. “Farmed and Dangerous” addresses issues we feel strongly about, and we hope viewers come away with a smile as well as questions about where our food comes from.

The Issue:  Most often, Genetically Modified Organisms (GMOs) are crops engineered to withstand heavy applications of pesticides and herbicides or to produce toxins that kill pests directly. While the long-term health implications of consuming GMOs is in dispute, a substantial portion of the food produced in the U.S. is grown from genetically modified seeds. Beyond the uncertainties around the health impact of GMOs, there exists substantial concern about the impact of GMO-based agriculture on farmers and the environment. Furthermore, although more than 60 countries around the world require food producers to label foods containing GMOs—and most polls indicate more than 90% of Americans are in favor of GMO labeling—the U.S. currently has no rules on GMO labeling.

What Chipotle is Doing: In the summer of 2013, Chipotle became the first national restaurant chain to voluntarily disclose the presence of GMO ingredients on its menu, the majority of which were related to the use of soybean oil in our cooking. We have already eliminated the use of soybean oil in our cooking and are working to remove the remaining soybean oil and other GMO ingredients from the food we serve in Chipotle restaurants. We expect to achieve this goal in 2014.

The Issue: To promote growth and prevent illness in animals raised in unsanitary confinement conditions, most livestock in the U.S. are fed small doses of antibiotics on a daily basis. Studies show that this has resulted in an increase in antibiotic-resistant bacteria and an overall decline in the effectiveness of antibiotics used to treat sick animals and humans.

What Chipotle is Doing: Chipotle’s purchasing protocols prohibit the use of synthetic hormones or antibiotics intended for growth promotion or illness prevention. In instances when Chipotle is unable to secure an adequate supply of Responsibly Raised® meat for a given restaurant, we post clear signage in the restaurant informing customers of the temporary change.

The Issue: Over the last fifty years, the industrialization of livestock production in America has resulted in a system that mainly confines animals in facilities referred to as “Concentrated Animal Feeding Operations” or CAFOs. This system has a variety of negative consequences for farmers, the environment, and most of all the animals themselves. Living conditions for livestock in these CAFOs can be cruel and inhumane. Many animals are subjected to procedures like tail docking or strict confinement during pregnancy and nursing.

What Chipotle is Doing: At Chipotle we believe that animals should be raised on pasture whenever possible, and allowed to exhibit as many of their natural tendencies as possible. Chipotle strives to serve as much Responsibly Raised® meat and dairy products as we are able. This includes sourcing the majority of our dairy products from creameries that use milk from pasture-based cows and serving meats raised by farmers and ranchers who follow our standards for humane animal husbandry. We also have a policy that any handler of livestock found to be abusive to the animals will be immediately removed from our list of approved suppliers.

The Issue: The rise of diet-related health issues like diabetes, heart disease, and obesity in recent decades is strongly correlated with the increased consumption of processed foods. Touted by producers as cheap, convenient, and delicious, processed foods are engineered to maximize consumption—and therefore profits. Yet these supposed benefits have come at the expense of human health and nutrition, as most processed foods contain large amounts of sugar, fat, and salt, as well as other ingredients that are highly refined and nutritionally deficient. Many ingredients in processed foods are chemicals or other substances designed to lengthen a food’s shelf life or mask unappealing flavors. While some of these are known to have adverse impacts on human health, they are included anyway in order to make foods more appealing and reduce the cost to the consumer.

What Chipotle is Doing: Chipotle prepares much of the food we serve in our restaurants directly in front of customers. Our focused menu and lack of limited-time promotional menu items allows Chipotle to teach our crews to cook much of what they serve by hand using classic cooking techniques rather than relying on pre-made processed menu items that simply need to be reheated. Our commitment to cooking from scratch using high-quality ingredients­­­­­­­ is an important part of our Food With Integrity philosophy, and we hope will be a step towards removing processed foods from the American diet.

Want to learn more about the issues? Check out Huffington Post’s Food for Thought.

Play the Farmed & Dangerous Trivia Game to Win Edible Prizes. (Yum!)

Weekly Prizes:

Every Tuesday from March 4th through May 6th, we’re giving away 5,000 Buy-One/Get-One FREE mobile offers for each episode that has aired.

Grand Prize:

On May 6th, we’ll randomly pick 100 winners who will score a Chipotle Catering Party for 20 people.

Trivia Game Answers:

EPISODE 1

Q: What company is producing PetroPellet?
A: Animoil

 

Q: What’s the name of Animoil’s new plant-less animal feed?
A: PetroPellet

 

Q: What triggers the Animoil cow to explode?
A: Cell phone

 

Q: Who runs the Sustainable Family Farming Association?
A: Chip Randolph

 

Q: Where does Sophia claim to have first met Chip?
A: Protest

 

Q: What’s the name of Sophia’s jerk boyfriend?
A: Zack

 

Q: What’s the acronym of Animoil’s image consulting & PR firm?
A: I.F.I.B.

 

Q: What drink does Sophia order at the Barn & Grill?
A: Mojito

 

Q: On what reality show has Chip Randolph (the child actor) appeared?
A: Celebrity Rehab

 

Q: What kind of business is located next door to I.F.I.B.?
A: Modeling agency

 

Q: In the first scene, what language does the scientist speak?
A: German

 

Q: What’s the address of the modeling agency beside I.F.I.B.?
A: 650B

 

Q: What is the name of Buck’s secretary?
A: Charice

 

Q: After the cow explosion, Buck has a bandage on which eye?
A: Left

 

Q: Where does Sophia meet Chip for lunch?
A: The Americano

 

Q: How many guards does Buck pass on his way to meet Mick?
A: 4

 

Q: According to the video, on what day did the cow explode?
A: Tuesday

 

Q: According to the video, which camera caught the cow exploding?
A: 7

 

Q: Hundreds of family farms go under every week.
A: TRUE

 

Q: Buck says it takes industrial farms what # calories of fossil fuel energy to produce 1 calorie of meat?
A: 25

 

Q: On average, which group in the U.S. is given the most antibiotics?
A: Livestock

 

Q: Which group in the U.S. receives subsidies from the government?
A: Industrial farms

 

Q: According to Mick, Livestock consume more than half the crops grown in America.
A: TRUE

 

Q: Which group consumes the most American crops?
A: Livestock

 

Q: People no longer die from eating contaminated beef.
A: FALSE

 

EPISODE 2

 

Q: What’s the name of the show Chip appears on?
A: The Morning Show

 

Q: How much is Harvey paying kids to “unlike” Chip’s video?
A: $100

 

Q: Buck claims he got the government to classify pizza as what type of food?
A: Vegetable

 

Q: What’s the name of the young Senate aide bribed by Sophia?
A: Max

Q: Where is Senate aide Max’s office located?
A: Janitor closet

 

Q: How many wings are on Animoil’s modified chicken?
A: 8

 

Q: What does Animoil’s Dr. Van Riefkind call his 8-winged chicken?
A: McCartney

 

Q: How many signatures does Chip get for his PetroPellet petition?
A: Over 100,000

 

Q: Who is having Chip and Sophia spied on in the bar?
A: Zack

 

Q: Does PetroPellet cause an erection that lasts longer than 4 hours?
A: Sometimes

 

Q: How many eggs are on Buck’s table at the beginning of the episode?
A: 3

 

Q: What’s the name of the cereal on Eddie’s table?
A: Nuts & More

 

Q: What color is Sophia’s dress on the Morning Show?
A: Blue

 

Q: What is the weather forecast for the day Chip is on the Morning Show?
A: Partly cloudy

 

Q: I.F.I.B. claims Chip will have to sell his farm by what date?
A: Sept 20th

 

Q: What day is International Talk Like A Pirate Day?
A: Sept 19th

 

Q: What’s the name of the farmer who Sophia bullies out of criticizing Animoil?
A: Haskell

 

Q: How long do Sophia and Animoil want to hold off the Senate hearing?
A: 12 years

 

Q: What’s the house number of Senator Murrin’s home?
A: 22304

 

Q: Big industrial agriculture companies sometimes seek patents for their farming processes.
A: TRUE

 

Q: Animoil has a history of offering “perks” to politicians, such as:
A: All of the above

 

Q: Sophia claims that criticizing companies like Animoil is illegal, according to food disparagement laws.
A: TRUE

 

Q: According to Chip, studies show that sustainable farming could feed the world’s population.
A: TRUE

 

Q: Industrial agricultural practices degrade the environment through:
A: All of the above

 

Q: Industrial agriculture companies financially back politicians.
A: TRUE

 

EPISODE 3

 

Q: Buck calls the Animoil Megafarm the:
A: Death Star for Cows

 

Q: What environmentalist actor is mentioned in this episode?
A: Matt Damon

 

Q: To what does Animoil hope to connect the Megafarm?
A: Keystone oil pipeline

 

Q: Who is the DJ headlining Animoil’s Mega Farm unveiling?
A: DJ Kamikaze

 

Q: What does the S.F.F.A. discover PetroPellet to cause in cows?
A: Tumors

 

Q: What does Sophia tell Chip to bring with him to the Mega Farm?
A: Camera

 

Q: What natural fruit does Chip give Sophia during her farm visit?
A: Tomato

 

Q: What can’t Sophia find in her father’s bathroom?
A: Hair product

 

Q: What’s the name of the weed that is becoming immune to herbicides?
A: Pigweed

 

Q: What’s the code name for the active ingredient in the new pigweed herbicide?
A: Agent Banana

 

Q: What colors are Chip’s truck?
A: Dark orange + white

 

Q: What’s the name of the company that sells NasalBlock?
A: Farmakkon Pharmaceuticals

 

Q: NasalBlock claims to reduce fecal-related pig asphyxiation by how much?
A: 20%

 

Q: In the flashback scene, a scientist plugs a tube onto an udder producing what kind of milk?
A: Half + half

 

Q: Other than Dr. Van Riefkind, how many people are sitting in the square as he waits for Amanda?
A: 3

 

Q: Where was Chip’s dad gored by one of his antibiotic- pumped boars?
A: Leg

 

Q: What’s the name of Chip’s cow?
A: Peaches

 

Q: What’s the name of the skateboarder who delivers the subpoena?
A: Joe

 

Q: What’s the title of Amanda’s expose on Animoil?
A: Rumors of Tumors

 

Q: What’s the name of the security team employed by Animoil?
A: F.I.S.T.

 

Q: Antibiotics can create strains of increasingly resistant virulent bacteria.
A: TRUE

 

Q: As herbicides and insecticides become stronger, so do the
A: TRUE

 

Q: The makers of Pigweed avoid eating into their profits through:
A: All of the above

 

Q: The security guard mentions a real law called:
A: The Animal Enterprise Terrorism Act

 

Q: Overuse of antibiotics can create:
A: All of the above

 

EPISODE 4

 

Q: What does Zack give the police officer for his trouble?
A: Steak

 

Q: Zack puts a ring on which of Sophia’s fingers?
A: Thumb

 

Q: What does Buck give Sophia as an engagement present?
A: Money

 

Q: What kind of facial hair is Dr. Van Riefkind sporting?
A: Goatee

 

Q: What does Buck give reporters at the Megafarm opening?
A: Cars

 

Q: What does Sophia’s mom accidentally shoot?
A: The biscuits

 

Q: What kind of car does Buck own?
A: Hybrid

 

Q: How long does Chip go missing after receiving a text from “Sophia?”
A: 2 days

 

Q: What’s the name of the brand Animoil introduces at the end of the episode?
A: Oleyum

 

Q: What is Animoil celebrating at the beginning of the episode?
A: The Megafarm

 

Q: What is Animoil’s slogan?
A: Milking America

 

Q: What is the name of Animoil employee Eddie’s date?
A: Irina

 

Q: How many teeth fall out of Sophia’s mouth in her nightmare?
A: 2

 

Q: What product is Sophia advertising in her nightmare?
A: PetroMilk

 

Q: How many bottles of “milk classic” does Chip carry in Sophia’s nightmare?
A: 6

 

Q: What shapes are Animoil’s brand of mac ‘n’ cheese?
A: Curly

 

Q: What is the cartoon character on the box of Oleyum O’s?
A: Dinosaur

 

Q: According to his plates, what state is Chip’s truck from?
A: Virginia

 

Q: How many biscuits is Sophia’s mom making?
A: 6

 

Q: How many cow explosions happen during the Megafarm opening soiree?
A: 5

 

Q: McDonald’s owns Chipotle.
A: FALSE

 

Q: Chip is threatened with a life sentence for damaging an animal operation.
A: TRUE

 

Q: Animoil offers “gift bags” and other dubious incentives to win favorable press from reporters.
A: TRUE

 

Q: Animoil and I.F.I.B. regularly use lawsuits to threaten their sustainable competition.
A: TRUE

 

Q: Food cannot make it to market without extensive testing from the FDA.
A: FALSE

Official Rules

Chipotle Farmed and Dangerous Weekly Trivia

Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. Message and data rates may apply. Text STOP to 30364 to opt out and to discontinue further participation in the Sweepstakes. Text HELP to 30364 for information.  If you enter via text-messaging, you will receive ten (10) text messages in response to your entry per Episode you enter from an automated system.  Consent is not required to buy goods and services.  You may not be able to participate by text messages through all wireless carriers.

1. Eligibility: Chipotle Farmed and Dangerous Weekly Trivia (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States (and the District of Columbia) who are at least eighteen (18) years old at the time of entry.  Employees of Chipotle Mexican Grill, Inc., Sequence, LLC, HelloWorld, Inc., and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Sweepstakes is subject to all applicable federal, state, municipal and local laws and regulations and is void where prohibited by law.  Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Chipotle Mexican Grill, Inc., 1401 Wynkoop Street, Suite 500, Denver, CO 80202. Administrator: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069, U.S.A.

3. Timing: The Sweepstakes begins on February 17, 2014 at 12:00 a.m. Eastern Time (“ET”) and ends on April 27, 2014 at 11:59 p.m. ET (the “Promotion Period”) and consists of a grand prize drawing (“Grand Prize Drawing”) that runs the entire length of the Promotion Period and ten (10) weekly entry periods (each a “Weekly Entry Period”) as outlined in the chart below:

 

Weekly Entry Period

Episode(s) Available To View

Start Date

at 12:00 a.m. ET

End Date

at 11:59 p.m. ET

Postmarked By Date

Draw Date

1

1

February 17, 2014

February 23, 2014

February 24, 2014

March 4, 2014

2

1 & 2

February 24, 2014

March 2, 2014

March 3, 2014

March 11, 2014

3

1, 2, & 3

March 3, 2014

March 9, 2014

March 10, 2014

March 18, 2014

4

1, 2, 3, & 4

March 10, 2014

March 16, 2014

March 17, 2014

March 25, 2014

5

1, 2, 3, & 4

March 17, 2014

March 23, 2014

March 24, 2014

April 1, 2014

6

1, 2, 3, & 4

March 24, 2014

March 30, 2014

March 31, 2014

April 8, 2014

7

1, 2, 3, & 4

March 31, 2014

April 6, 2014

April 7, 2014

April 15, 2014

8

1, 2, 3, & 4

April 7, 2014

April 13, 2014

April 14, 2014

April 22, 2014

9

1, 2, 3, & 4

April 14, 2014

April 20, 2014

April 21, 2014

April 29, 2014

10

1, 2, 3, & 4

April 21, 2014

April 27, 2014

April 28, 2014

May 6, 2014

 

Administrator’s computer is the official time-keeping device for the Sweepstakes.

4. How to Enter: There are two (2) ways to enter the Promotion: 

a.    Text Message: During the Promotion Period, visit http://www.farmedanddangerous.com and to watch an episode of “Farmed & Dangerous” (“Episode”) on Hulu.  There will be four (4) Episodes total during the Promotion Period (Episode 1, Episode 2, Episode 3, and Episode 4), and each Episode will be released at a different time (see chart above in Section 3).  During each Episode a different keyword (“Keyword”) will be displayed.  Once you watch each Episode and locate the respective Keyword, using a two-way text-messaging capable device (“Device”), text the applicable Keyword to 30364 (“Short Code”).  Once you text in, you will be prompted to answer three (3) trivia questions (each a “Trivia Question”) about the respective Episode you watched.  If you answer all three (3) Trivia Questions correctly, you will receive one (1) Sweepstakes entry into the Grand Prize Drawing and one (1) Sweepstakes entry into the applicable Weekly Entry Period Drawing for the respective Episode you texted in for.  If you do not get all three (3) Trivia Questions correct, you will earn one (1) entry into the Grand Prize Drawing only.  Message and data rates may apply. Text STOP to 30364 to opt out and to discontinue further participation in the Sweepstakes.  Text HELP for help. Send questions to mobilehelp@helloworld.comIf you enter via text-messaging, you will receive ten (10) text messages in response to your entry per Episode you enter from an automated system.   Participating carriers include: ALLTEL, Appalachian Wireless, AT&T, Bluegrass Cellular, Boost, Cellcom, Cellular One, Cellular One of East Central Illinois, Cellular South, Centennial Wireless, Cincinnati Bell, Cox Wireless, ECIT, GCI, Illinois Valley, Immix Wireless, Inland Cellular, iWireless, LongLines Wireless, MetroPCS, Nex-Tech, NTelos, Revol Wireless, Sprint, T-Mobile, Unicel, United Wireless, U.S. Cellular, Verizon Wireless, Virgin Mobile USA, West Central Wireless and other carriers that may be added from time to time. Service may not be compatible with all handsets. Consent is not required to buy goods and services.  To view the Sponsor’s Mobile Privacy Policy, http://www.chipotle.com/privacy.

b.    Mail-in Alternate Method: To enter without using your mobile device, hand print your name, address, day and evening phone numbers, email address (if any), and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage to “Chipotle Farmed and Dangerous” c/o HelloWorld, Inc., PO Box: 5941, Department: 807594, Kalamazoo MI 49003-5941  You must also indicate which Episode you are entering (either Episode one (1), two (2), three (3) or four (4)).  You will receive one (1) entry into the applicable Weekly Entry Period Drawing for which you mailed in for and one (1) entry into the Grand Prize Drawing.  Limit: One (1) entry per envelope and four (4) envelopes total during the Promotion Period.  All mail-in entries must be handwritten and must be postmarked by the date indicated in the chart above in Section 3 and received by five (5) business days later of the respective post marked by date.  All entries become the exclusive property of Sponsor and none will be acknowledged or returned.  Proof of sending or submission will not be deemed to be proof of receipt by Sponsor.  Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

Limit: Each entrant may enter one (1) time for each Episode during the Promotion Period by any method or combination of methods of entry during the Promotion Period.  Multiple entrants are not permitted to share the same email address or Device.  Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, Devices, identities, registrations and logins, or any other methods will void that entrant’s entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified.  In the event of a dispute as to any registration or entry, the authorized account holder of the email address or the text-messaging capable device used to register will be deemed to be the entrant.  The “authorized account holder” of an email address, is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the “authorized account holder” of a Device is the natural person in whose name the Device has been issued and the services are billed.  Potential winners may be required to show proof of being the authorized account holder.

5. Prize Drawings: Administrator is an independent judging organization, whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes.  Administrator will randomly select the potential Weekly Entry Period Drawing winners from all eligible entries received for each respective Weekly Entry Period Drawing on or around the date indicated in the chart above in Section 3.  During each Weekly Entry Period Drawing, there will be one (1) drawing for each Episode that has been released by that respective date.  Non-winning Weekly Entry Period entries do not carry over into subsequent Weekly Entry Period Drawings for each respective Episode.  Administrator will randomly select the potential Grand Prize Sweepstakes winner from all eligible entries received during the Promotion Period, on or around May 6, 2014.  The potential winners that entered via text message will be notified via text message.  Entrants who opt out via text message will not be included in the drawings.  Potential winners that entered via mail will be notified via email.  Receiving a prize is contingent upon compliance with these Official Rules. If a potential winner cannot be contacted, or prize is returned as undeliverable, potential winner forfeits the prize.  In the event that a potential Grand Prize winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries.  Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Unclaimed Weekly Entry Period Prizes will not be awarded.  Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Promotion.

 

6. Prizes:

Grand Prize Drawing:

ONE HUNDRED (100) GRAND PRIZES: A catered Chipotle party for twenty (20) people.  The location of the winner’s party must be within five (5) miles of a Chipotle restaurant location.  If winner is unable to have the party within five (5) miles of a Chipotle restaurant, then Sponsor will contact winner to make other arrangements.  Approximate Retail Value (“ARV”): $260. Odds of winning a Grand Prize depend on the number of eligible entries received during the Promotion Period.

Weekly Entry Period Drawings:

Weekly Entry Period

Episode(s) A Drawing Takes Place For

Prize

Quantity

(5,000 winners per Episode Drawing)

ARV

1

1

A buy one (1) burrito get one (1) free coupon

5,000

$0.00

2

1 and 2

A buy one (1) burrito get one (1) free coupon

10,000

$0.00

3

1, 2, and 3

A buy one (1) burrito get one (1) free coupon

15,000

$0.00

4

1, 2, 3, and 4

A buy one (1) burrito get one (1) free coupon

20,000

$0.00

5

1, 2, 3, and 4

A buy one (1) burrito get one (1) free coupon

20,000

$0.00

6

1, 2, 3, and 4

A buy one (1) burrito get one (1) free coupon

20,000

$0.00

7

1, 2, 3, and 4

A buy one (1) burrito get one (1) free coupon

20,000

$0.00

8

1, 2, 3, and 4

A buy one (1) burrito get one (1) free coupon

20,000

$0.00

9

1, 2, 3, and 4

A buy one (1) burrito get one (1) free coupon

20,000

$0.00

10

1, 2, 3, and 4

A buy one (1) burrito get one (1) free coupon

20,000

$0.00

For All Prizes: Grand Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason.  Winners are responsible for all taxes and fees associated with prize receipt and/or use.  Odds of winning a prize depend on the number of eligible entries received for each Episode during each respective Weekly Entry Period.  Limit: of one (1) Grand Prize and one (1) Weekly Entry Period Prize per Keyword. Total ARV for all prizes: $ 26,000.

7. Release: By receipt of any prize, winners agree to release and hold harmless Sponsor, Sequence, LLC, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or town and state of residence for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize.  If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible.  If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein.  No more than the stated number of prizes will be awarded.  In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes Resolution: You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the Administrator’s Mobile Terms and Conditions will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with Administrator or Sponsor arising out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the Administrator’s Mobile Terms and Conditions, you will send a written notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Administrator’s Mobile Terms and Conditions. You must send the Demand to the following address (the “Notice Address”): Legal Department, HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, Michigan 48069. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Administrator’s Mobile Terms and Conditions, if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.

12. Entrant’s Personal Information: Information collected from entrants is subject to HelloWorld’s Privacy Policy (http://www.helloworld.com/privacy-policy) and Sponsor’s Privacy Policy http://www.chipotle.com/privacy.

13.  Winner List: For a winner list, visit http://bit.ly/1bPq73R.  The winner list will be posted after winner confirmation is complete.

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